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-detection I. Executive Summary This document outlines a comprehensive marketing plan to increase visibility and demand for AI-enabled disease detection. We will focus on leveraging online influencers, a digital advertising campaign, and strategic partnerships to communicate the value of AI disease detection to key health influencers and current and prospective customers. Our goal is to create awareness, promote trial runs, and convert prospects into paying customers. II. Situation Analysis AI disease detection technology is becoming increasingly popular in the medical field as a way to quickly and accurately identify diseases. Many healthcare organizations are looking for advanced, accurate, and cost-effective solutions to improve patient outcomes. Our solution meets these requirements by offering an AI-driven, cloud-hosted service that automatically diagnoses diseases. We also offer detailed analytics of treatment outcomes, which allows providers to quickly and accurately monitor the progress of their patients. III. Target Audience Our target audience consists of healthcare organizations, such as hospitals, physicians, and other medical providers who are looking for reliable and cost-effective solutions to improve their patient outcomes. Additionally, our target audience includes online health influencers who are actively discussing AI advancements, technology news, and healthcare trends. IV. Objectives • Increase awareness of AI disease detection and its benefits within our target audience by 10% by the end of Q2 2021 • Increase trial runs of our technology by 50% by the end of Q2 2021 • Convert 50% of those who complete a trial run of our technology into paying customers by the end of Q2 2021 V. Strategy We will focus on a comprehensive digital marketing strategy to reach our target audience. This will include leveraging online health influencers, a digital advertising campaign, and strategic partnerships. Our goal is to create awareness and promote trial runs of our technology, while also converting a portion of those who do a trial run into paying customers. VI. Tactics Online Influencers – We will identify relevant online influencers within our target audience and arrange paid partnerships in order to promote our technology and foster engagement. Digital Advertising – We will run a digital advertising campaign to reach our target audience. This will include retargeting ads and display ads on key websites and social media platforms. Partnerships – We will establish partnerships with key healthcare providers and organizations to co-promote our technology. VII.
Feb. 10, 2023, 1:39 a.m.
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