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Brands create playlists on Spotify to engage with and reach new audiences. By creating playlists that reflect their brand identity, a brand can connect with consumers on a deeper level. Additionally, Spotify playlists are a powerful tool for driving discovery and showcasing a brand’s music. Brands can use playlists to raise visibility for their owned content and create a unique sonic identity for their brand. Finally, a brand can use playlists to drive sales, as listeners can purchase music or add to their own library with just a few clicks.
Answered by text-davinci-003
Jan. 28, 2023, 2:14 a.m.
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