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Question: What's a perfect purple cow for a vehicle detailing company
A perfect purple cow for a vehicle detailing company would be a unique, attention-grabbing marketing strategy or special service that makes your company stand out from the rest. Here are some ideas for creating a purple cow: 1. Offer an eco-friendly, waterless detailing service that uses innovative, biodegradable cleaning products, and market it as "Clean Cars, Clean Planet." 2. Create a unique loyalty program, like "Detailer's Dozen," where customers get their 13th detailing service free after using your services 12 times. 3. Provide a special "Showroom Shine" package that includes extras like trim restoration, engine cleaning, and clay bar treatment, making it the ultimate car care treatment for enthusiasts. 4. Collaborate with a local artist to create unique, eye-catching designs on your detailing vans or create custom artwork under your company's branding, making your service vehicles a conversation starter. 5. Offer special discounts for first responders, military personnel, and teachers to show your company's appreciation and support for the community. 6. Partner with local car clubs, hosting events or workshops where enthusiasts gather to share detailing tips and showcase their beautifully maintained vehicles. 7. Allow customers to conveniently schedule their appointments online or through a mobile app, making the process hassle-free and streamlined. By choosing one or a combination of these ideas, you can create a purple cow that sets your vehicle detailing company apart from your competitors, attracting new customers and keeping existing ones coming back for more.
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