Ask AI: What is the best sales and strategic process for www.umba.com's go-to-market sales and partnership strategy for the Nigeria target market?

1. Research: Begin by conducting market research to understand the needs and wants of your target market in Nigeria. Learn about the competitive landscape, cultural differences, buying habits, and trends. 2. Establish Goals: Develop specific goals for your go-to-market sales and partnership strategy. This should include targets for revenue, new accounts, and partnerships. 3. Set KPIs and Measurements: Set up specific Key Performance Indicators (KPIs) to measure the progress of your go-to-market strategy. 4. Identify Partners: Identify and build relationships with partners in the Nigeria market who can help you achieve your goals. 5. Develop a Sales & Marketing Plan: Create a comprehensive sales and marketing plan to support your go-to-market strategy. This should include a budget, lead generation tactics, and customer onboarding process. 6. Execute & Optimize: Execute your go-to-market strategy and track the performance, making adjustments as needed. Regularly review KPIs to measure and optimize performance.