How to use the semi-structured open-ended interview technique in qualitative research

Semi-structured open-ended interviews could be employed for this qualitative research topic by having participants answer a series of open-ended questions that allow for a rich exploration of the topic. These questions could include: How have your consumer behaviors changed since the recession hit? What are the primary drivers behind these changes? What strategies do you use to deal with the current economic climate? What other strategies could you use to make the most of the current economic conditions? Are there any innovative strategies or products you have heard of that others are using to deal with the recession? How effective do you feel they are? Is there any advice or guidance you would give to those facing the same situation? This type of semi-structured interview would allow for a comprehensive exploration of the phenomenon and help to identify potential innovative strategies that people are using to respond to the recession.