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Question: I'm working on a massive, big book project of the late great Oliver Mtukudzi and I'm of the view that this project has a great impact on preserving Oliver Mtukudzi's legacy, his contribution in the music industry as well marketing Zimbabwe on the international scene. So what are some of the key aspects that I need to observe, highlight and work on? And in terms of funding who should I approach and how can I attract massive funding. How can I sell this classic masterpiece book to the world? How can I become popular through this massive book project? What titlecan I give to this masterclass book project ? Please kindly assist. Thank you
This sounds like a fantastic project! These are the key aspects you should consider: 1. Comprehensive Biography: Begin with an in-depth biography of Oliver Mtukudzi. Dig deep into the archives and conduct interviews with those who knew him personally. His childhood, upbringing, and musical journey should be the main focus. Also explore the socio-political climate of Zimbabwe during his lifetime and how it influenced his music. 2. Discography and Music Analysis: Dedicate sections of the book to his discography. Break down his songs and albums and discuss their making and impact. Include quotes from music experts or collaborators to enhance your analysis. 3. Legacy and Influence: Highlight his music's influence on the Zimbabwean music industry and beyond. Speak about the musicians he influenced and the ones who consider him a musical genius. 4. Personal Life and Anecdotes: Include interesting anecdotes about his life. This helps to humanize him beyond his musical legacy. 5. Exclusive Photos: If possible, include never-before-seen photos for an exclusive feel. 6. Multicultural Components: Since music is a universal language, make the book accessible. It could be interesting to include English translations of his song lyrics. Funding: Approach record labels, NGOs associated with the music industry, government organizations supporting cultural initiatives, and independent investors interested in African music/art. Use crowdfunding platforms, and utilize your personal network to secure funding. Marketing: 1. Social Media: Use social media platforms like Facebook, Instagram, Twitter, and LinkedIn to reach out to a wide range of audience globally. Use the power of hashtags. 2. Book Signings/Release Parties: Organize these in various cities and invite local celebrities and influencers. You could also reach out to local radio stations for interviews. 3. Collaboration: Business collaborations with music stores, coffee shops, or art galleries can be fruitful. 4. Online Platforms: Consider Amazon, eBay, and local online bookshops as part of your distribution strategy. To help the book project bring you fame, it's important to brand yourself as the author. Attend speaking engagements, stay active online, and continue networking within the music industry. As for the title, it should highlight the impact or something unique about Mtukudzi. Something like "Oliver Mtukudzi: The Voice of Zimbabwe", "Mtukudzi: The Rhythm of a Nation", or "The Mtukudzi Legacy: A Melody That Echoes On". Remember, the key to a successful book project is your passion and dedication combined with strategic marketing and a dash of creativity.
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