Definitions: - Visual Merchandising: Designing and arranging displays to attract customers. - Display: Organized presentation of products to capture attention. - Storefront: Attractive exterio

Sure, here are the definitions for each of the terms: 1. **Visual Merchandising**: The practice of developing floor plans and three-dimensional displays to maximize sales by enticing, engaging and motivating the customer to make a purchase. It includes everything the customer sees inside and outside of a retail store. 2. **Display**: A visual presentation of merchandise, typically in a retail setting, designed to attract and engage customers. Displays can include window displays, in-store product arrangements, and promotional setups. 3. **Storefront**: The exterior of a retail store that includes the store’s sign, window displays, entrance, and the equivalent physical space that presents the store's exterior image. 4. **Store Layout**: The arrangement of fixtures, displays, and merchandise within a retail store to create an efficient flow of customer traffic and to maximize sales. 5. **Fixtures**: Permanent or semi-permanent displays or furnishings used to support merchandising, including shelves, racks, display cases, and mannequins. 6. **Point of Sale Displays (POS Displays)**: Marketing materials or displays that are placed near or at the place where the customer completes a transaction. Examples include promotional stands, printed displays, and digital screens. 7. **Interactive Kiosk**: A self-service, stand-alone digital display that allows customers to interact directly to gain information, place orders, or engage with multimedia content. 8. **Advertising**: A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. 9. **Promotional Advertising**: A type of advertising aimed at driving short-term demand by encouraging immediate action, such as sales, discounts, or special offers. 10. **Institutional Advertising**: Advertising designed to build a positive image for a company or to highlight the company's social or philanthropic activities rather than to sell a product. 11. **Media**: The main means of mass communication (broadcasting, publishing, and the internet) regarded collectively. 12. **Print Media**: Publications such as newspapers, magazines, newsletters, and brochures distributed in printed form. 13. **Transit Advertising**: Advertising placed in or on modes of public transportation or in transit stations, designed to reach commuters and travelers. 14. **Blogs**: Regularly updated websites or web pages, typically run by an individual or small group, that are written in an informal or conversational style. Used for sharing information, opinions, and engaging with readers. 15. **Specialty Media**: Promotional products or giveaway items branded with a company’s name, logo, or message, designed to increase brand awareness and loyalty. 16. **Audience**: The group of consumers, often defined by demographic characteristics, that are targeted by advertisers and marketers. 17. **Frequency**: The number of times an average person or household within a target audience is exposed to a particular advertisement within a given time period. 18. **Impression**: A single exposure of an advertisement to a member of a target audience. 19. **Cost Per Thousand (CPM)**: A marketing metric that evaluates the cost of reaching one thousand impressions or views in an advertising campaign. It’s a common way to price online advertising. If you have more specific questions about any of these terms or need further clarification, feel free to ask!